Decades of research have shown that diets higher in fibre are associated with a reduced risk of heart disease and diabetes as well as gut health and healthy digestion. Growing awareness of dietary deficiency, along with the health benefits consuming fibre can bring, has prompted consumers to become more conscious of food and beverage products that contain added fibre. In fact, globally, 56% of consumers say they want more fibre in their diet.Demand is growing in the world's most populous developing countries, especially those with aging populations.
    While traditional sources of fibres like whole grains, fruits and vegetables should be encouraged, fibres added to foods, also known as added fibres, are important contributors to dietary fibre intakes. An abundance of research continues to demonstrate that added fibres provide similar benefits as fibres inherent in whole foods.